Sunday, May 15, 2011


When was the last time that you went to any exhibition and remembered an exhibitor for the pamphlets/brochures they were distributing? Chances are very rare. What you might remember is what they demonstrated to you and the impact that demo had on you.
If that is the case, then should you focus your energy and resources on secondary materials such as pamphlets? Absolutely, because your customers and users expect your pamphlets or other printed marketing material to be of a certain standard. The better your flyer/pamphlet, the longer is the time before it ends up in the dust-bin. In case you didn't realize, all pamphlets/flyers end up in the waste some time or the other. It might be immediately after handing out or might be months later when the customer is moving to a new place and needs to get rid of the useless stuff.

Remember next time you are putting up a stall at a fair - pamphlets are secondary marketing materials and you are not at the fair to distribute pamphlets. You are there to make an impact on the minds of people whose pain points you are trying solve.

Posted via email from Random thoughts about tech and entrepreneurship

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